I knew RVCA (ruca) was a killer brand and sponsor some great stuff, but I had no idea they played such a large role in the "beautiful losers" project. I visited their store and it was killer. They have an exibit going up in the store front made from card board, and they have a room in the back that guest artists will teach kids and do seminars. BTW if you dont know what beautiful losers is all about, then you really should check this out... http://www.beautifullosers.com/

RVCA...

















http://www.rvca.com/